The Importance of Understanding Brazilian Consumer Behavior to Succeed in the Brazilian Market.
That Brazil offers many opportunities for global companies, everyone knows. That Brazil’s economy has returned to the path of...
Christmas in Brazil: the eve of eve that makes the joy of retail.
Brazilians usually celebrate Christmas in the evening before Christmas Day, when dinner is served with the traditional centerpieces of...
Understanding the (tenth) Black Friday in Brazil: the (future) main date of the Brazilian retail trade calendar.
In Brazil, there is a Thanksgiving Day that Brazilians do not usually celebrate because it is not a holiday...
Halloween in Brazil – the fantasy of parents behind the fantasy of their children.
In Brazil, Halloween is also celebrated on October 31, but the date hasn’t the same meaning and importance as...
Children’s Day, also Brazil’s Patron Saint Day, and vice versa.
October 12th is highlighted in the Brazilian holiday calendar: it is Children’s Day and Our Lady of Aparecida, Brazil’s...
Father’s Day in Brazil: the father that everyone would like to have and be.
On the second Sunday of August, Father’s Day is celebrated in Brazil. It is the least appealing date of...
Winter holidays in Brazil, a not so cold country.
July is wintertime in Brazil, but a Brazilian winter. It’s also the mid-year school [1] break: 30 days off...
Hand in hand with Valentine’s Day in Brazil
In Brazil, Valentine’s Day is celebrated on June 12th. This date on the Brazilian commercial calendar (that includes Easter,...