Experience

1991 – PRESENT DAY

CEO at IPESO 

CEO of qualitative and quantitative research projects on the Brazilian consumer behavior with direct participation in the conception, supervision, and analysis of over 300 research and consulting projects for several industries: Agribusiness, Health Insurance Plans, Credit Cards, Food Retail,  Foodservice, Automobile Parts and Communication (TV Broadcast, Radio and Newspaper), Tourism, Telephone, Internet and Education.

1998 – UNTIL 2003

Professor of Market Research and Consumer Behavior , UNISO – University of Sorocaba

Besides the classes in the undergraduate course in Social Communication, acted as a professor advisor for course completion papers in Communication Planning, and as a member of examining boards of course completion papers and of the Course Collegiate, responsible for the management resolutions in the academy.

JULY 1998 – DECEMBER 2018

Professor of Market Research, New Marketing Practices and Brazilian Consumer Behavior ,  ESPM

Professor of the higher studies courses in Business and Social Communication, advisor for course completion papers in the Integrated Project of Advertisement, Business Plans and Monograph modes. Member of examining boards for course completion papers.  Professor of Itinerant Courses taking place in the capital cities in the Northern and Northeastern regions of Brazil where ESPM has no university units. Since 2012, spokesman of ESPM to talk to the press about the Brazilian Consumer Behavior and Electoral Marketing topics.

2002 – UNTIL  2011

Professor of Market and Communication Research , ESAMC

Professor of Market Research and Communication Research in the undergraduate courses of Business, Marketing, Publicity and Advertisement. Advisor for research projects carried out by students.

2007 – DECEMBER 2018

Academic Coordinator of Vacation and Itinerant Courses , ESPM 

Responsible for an Extension Course program offering more than 100 short-duration courses in the areas of Creativity and Communication, Marketing and Business, Corporate, Digital,  and Design Management.

Creator of the itinerant courses program spreading the updating and professional qualification courses to capital cities in the Northern and Northeastern regions of Brazil.

Implemented the quick-learning methods – a new educational methodology that matches active teaching methodologies with student  protagonism by using technology in classroom.

Education

1989 TO 1992

Bachelor’s Degree in Social Communication, ESPM

Undergraduate Course (2.788 on-campus class hours) license for Advertisement and Publicity. This higher studies course confers the degree of higher academic program and the title of Publicist.

1993 TO 2002

Undergraduate Studies in Psychology, UNIMEP – Methodist University of Piracicaba

Undergraduate course (4.321 on-campus class hours) supervised clinical internship in Behavioral Psychology. This higher studies course confers a higher studies academic grade and a Clinical Psychologist license. This higher studies course is a prerequisite for the psychologist occupation praxis in Brazil. After course completion, obtained the professional registration at the Regional Council of Psychology of the 6^th Region under number 68268 as of 16^th August 2002.

1996

16th Annual AMA´s School of Marketing Research, University of Notre Dame – The Center of Continuing Education & American Marketing Association

On-campus university extension course with 32 hours/classes, organized by AMA – American Marketing Association, taken at the University of Notre Dame – The Center of Continuing Education at South Bend – Indiana – USA.

1998 – 1999

Graduation Program in Politics and Strategy, USP – University of São Paulo

On-campus graduation course with total 495 hours/classes. Grants a Graduate Academic Grade in Politics and Strategy.

2002 TO 2004

MBA, ESPM

MBA – Master of Business Administration graduate course, with a total 390 hours/classes –on-campus program, focusing on Marketing, confers an MBA academic grade.

Academic Production

Published Books:

Trujillo, Victor. PESQUISA DE MERCADO QUALITATIVA E QUANTITATIVA. 1. ed. SÃO PAULO: SCORTECCI, 2001. 104p .

Trujillo, Victor. PESQUISA DE MERCADO QUALITATIVA E QUANTITATIVA. 2. ed. SÃO PAULO: SCORTECCI, 2003. 104p .

Trujillo, Victor; PREDEBON, J. ; GARCIA, L. F. D. ; TAMANAHA, P. ; M.ROMBOLI, S. ; PINHEIRO, F. ; BIGHETTI, H. ; NUNES, V. . CURSO DE PROPAGANDA DO ANUNCIO À COMUNICAÇÃO INTEGRADA. 1. ed. SÃO PAULO: ATLAS S.A, 2004. 216p .

Trujillo, Victor; PREDEBON, J.;PROFISSÃO PROFESSOR. 1. ed. SÃO PAULO: CIA DOS LIVROS, 2010. 150p .

Quotations in Graduate Theses and Dissertations (Master’s Degree, Doctorate and Post-Doctorate)

116 Quotations in Monographs, Master’s Degree Theses, and Doctorate and Post-Doctorate Dissertations.  Google Scholar Source: https://scholar.google.com/scholar?q=related:wEY_L3M29tQJ:scholar.google.com/&scioq=victor+trujillo&hl=en&as_sdt=0,5

Taught Courses:

JANUARY 1999 TO DECEMBER 2018

The Market Research that Works, Vacation Course, Escola Superior de Propaganda e Marketing – ESPM

 

SEPTEMBER 2015 TO DECEMBER 2018

New Marketing Practices, Vacation Course, Escola Superior de Propaganda e Marketing – ESPM

 

JANUARY 2014 TO JULY 2016

Customer Satisfaction and Consumer Behavior, Vacation Course, Escola Superior de Propaganda e Marketing – ESPM

 

AUGUST 2018 TO DECEMBER 2018

Understanding the Brazilian Consumer: Brazilian Consumer Behavior for non-Brazilians, Vacation Course, Escola Superior de Propaganda e Marketing – ESPM

Prizes, Homage and Medals

DECEMBER 1999

Spokesman of the II Graduation Class of the Undergraduate Program in Social Communication, University of Sorocaba – UNISO

AUGUST 2000

Graduation Speech, XLIII Class, undergraduate Psychology degree, UNIMEP – Methodist University of Piracicaba

 

DECEMBER 2000

Honored Professor of the III Graduation Class of the Undergraduate Program in Social Communication, UNIVERSIDADE DE SOROCABA – UNISO

OCTOBER 2015

Academic Merit Medal ESPM Gerhard Wilda, ESPM